To communicate their past achievements & goals for the upcoming years, UNICEF Zambia needed help to develop a visual concept for 2 different documents: the Annual Report of 2022, highlighting their work and the country’s achievements during that year; and also the Country Programme for the years of 2023–2027 in which they present their plans to continue supporting the people of Zambia across different areas.

The creative direction was mostly inspired by Zambian costumes and patterns, bringing a colorful palette to match UNICEF’s classic cyan coloured branding, to highlight the beautiful photos and most importantly, to bring character & a human touch to the data and numbers displayed.

This project was developed at Melon Rouge Agency (Cambodia).