World Children’s Day is celebrated every year on November 20th. In 2022, UNICEF Cambodia hosted an event to celebrate the occasion which coincided with the World Cup and so, the global team of the event was football.

The event was also an opportunity for the young people from UNICEF’s mentorship programme Generation Future to showcase their social change projects to Ministers, private sector representatives & others and gather support for their initiatives.

The creative direction was developed around the visual world of football and a dynamic set of icons was developed to be applied across print and digital materials. 

This project was developed at Melon Rouge Agency in Cambodia.