EWS-KT carries out the mission to improve the livelihoods of smallholder farmers in less developed areas of Africa and Asia.

The KT-App is a digital platform that offers practical field demonstration on home and market-driven production, guides farmers, and provides field-level training and exposure on best practices for profitable and sustainable farming.

Considering farmers’ necessities when using this app in their daily practices, which might include being outside with high light exposure, the UI design was developed and iterated until we met a set of visual elements and color system that would be legible and intuitive for the user and also include the EWS branding.

This proposal concept was developed at Melon Rouge Agency in Cambodia.