Ahead of the Rugby World Cup 2021 finals in New Zealand, ChildFund Rugby launched the “Play for ImpACT” campaign to advocate for gender equity, challenge stereotypes around women and girls in rugby, and raise donations to support the programme. The campaign highlighted the role of rugby in supporting girls’ leadership, empowerment, participation and positive development.

I created animated graphic lettering and social media content to bring the campaign message to life across digital channels, combining motion and typography to create engaging, shareable content.

Developed at Melon Rouge Agency, Cambodia.